Beermats, Baritones & Ballads
With beermats & beverages, Loughborough Male Voice Choir & Charnwood Arts launched their 2024 campaign to promote the many benefits of Men Singing Together.
Around 30 LMVC Choir members, Charnwood Arts staff and pub-locals joined Shirley Novak, CEO of Charnwood Arts, in ceremoniously placing the first of 1000 beermats promoting our welcoming choir at the White Hart Pub in Loughborough on
May 22nd.
As a society, we need to redefine what it means to care; and LMVC have been working hard behind-the-scenes for some months preparing this promotional initiative to support men in caring for their physical & mental health and well-being.
We know that singing helps us physically & mentally, and being with our friends here at the choir, even just once a week, can help us to look forward to living our lives to the best we can.
LMVC secured financial & design support from Charnwood Arts for the creation of two new pop-up banners, and 1000 beermats promoting our choir. These will be used to raise awareness of LMVC and to recruit & support new members at concerts and various pop-up events we have planned throughout the Charnwood Region this year.
Look out for our beermats, you will see them at many local pubs, sports clubs, cafes over the coming weeks.
Each beermat contains a QR-code which directs to an LMVC webpage explaining more about this initiative, our choir, and how to get involved.
The beermat design
Josephine Glover
CEO
Nina Lindsey
President
Following the success of the launch, Charnwood Arts have agreed fund a further 1000 beermats, so we can spread the word even further.
LMVC is sincerely grateful to Charnwood Arts for the support they continue to provide us with.
So, ‘Raise Your Glass’, and ‘Raise Your Voice’ to Loughborough Male Voice Choir & Charnwood Arts. Men, come and sing with us and enjoy the benefits!
Watch this space for furthur updates to our beermat initiative or come and see us at one of our upcoming events.